The Intriguing Story of Vera Roasting Company
How a New Hampshire chemist changed the world
Dr. Glen Miller, Ph.D.
To hear Glen Miller Ph.D. discuss the Origins of Vera Roasting click here
How Vera Roasting Began
Dr. Miller began looking for a healthier alternative to the traditional approach to treating high cholesterol.
As a scientist, he was aware of the "French Paradox". The surprising scientific findings are that the French have a comparatively low occurrence of coronary heart disease and relatively low cholesterol levels despite a diet high in saturated fats.
Red wine has historically been served with every meal. This cultural divide was recognized and became well-known around the middle of the 1990s. "I do drink red wine, but I wouldn't call myself a connoisseur by any stretch of the imagination. And in fact, I'm not a regular red wine drinker.” stated Dr. Miller in a recent interview.
"I started reading some of the scientific papers, and I was really impressed. As I started to age, what could I do to make resveratrol a regular part of my diet?
Based on his research and the countless scientific studies published in distinguished journals from around the world he concluded that resveratrol was the determining factor.
Dr. Miller’s research subsequently shifted to identifying a solution to ingesting resveratrol on a daily basis.
"These are scientific papers, peer reviewed in leading journals. In some cases, and the preponderance of the evidence all suggests that resveratrol is a highly beneficial antioxidant, which is not only capable of reducing coronary heart disease, but other diseases, including cancers and aging, related cognitive decline.” stated Dr. Miller.
He continues; “Peanuts, likewise, have a tiny amount of resveratrol. Blueberries have a tiny amount of resveratrol. There really isn't any other food that has a significant quantity of resveratrol.”
What about resveratrol supplements, pills? They're available. “But as I looked at them, I realized the resveratrol in red wine, which has these heart health benefits, is soluble in bioavailable, but the resveratrol in tablets is in a solid form.” He began researching several delivery methods when he began narrowing down his options.
The Lightbulb Moment
“I was literally in the shower one day thinking, how can I make resveratrol a part of my daily diet?” It was as if a light bulb went on in his head, and he realized that he had a natural remedy for the aging issue that plagues the entire planet.
“I'm a coffee lover and have been a coffee lover for a long time, and I realize that coffee has some attributes that can be very, very beneficial. Coffee could be the perfect vehicle for resveratrol.” Dr. Miller stated.
If resveratrol is naturally found in red wine, is it possible to somehow put it in coffee? Dr. Miller then set to work. “The problem with resveratrol is that it's not very soluble in water. And you and I are mostly water. And so when we consume a pill of solid resveratrol, most of it just passes through. It is very wasteful. I wanted it to be soluble and bioavailable like it is in red wine.”
An Innovative Groundbreaking Process
“I started working on it and I developed a method to infuse freshly roasted coffee beans with resveratrol. That means the resveratrol is inside the bean.”
Dr. Miller created a groundbreaking way to enrich the coffee drinking experience by establishing a daily wellness routine. “This method was secure and efficient in preventing heat damage to the macronutrients throughout the coffee brewing process.” he continues “I discovered a method to infuse the resveratrol into the beans.
And then I formulated it in such a way that when you take those beans and grind them and ultimately produce coffee, the coffee has the same amount of resveratrol as a typical glass of red wine. For that, I was awarded a U.S. patent, and I realized I've got to share this with the world.”
Thus, the name Vera was born. Inside the word resveratrol, just like a hug, you will find the word, Vera.
“I'm a coffee lover and I wanted to create a premium coffee that I would drink everyday.” Vera Roasting uses 100% Arabica organic coffee beans purchased from small farms (in Central America) in a very ethical way, such that the farmers enjoy the profits of their labors.
Does the resveratrol change the flavor of the coffee? “No. It doesn't change the flavor, but it does impact the mouthfeel of the coffee. So if you think about red wine, you take a glass of red wine and swirl that around your tongue. It's just a little more smooth than you're used to. And it's better for you.”
About Vera Roasting Co.
Shop online at veraroasting.com.
Vera Roasting delivers a premium coffee experience with added health benefits by infusing only specialty-grade, 100% Arabica coffee beans roasted in small batches by a master roaster.
“We are committed to integrity, ingenuity, and authenticity, and work to provide the best possible products and services to our customers,” Dr. Miller stated. “We imagine a world where there’s no such thing as a bad cup of coffee and our friends and family are healthier together.”
“The pandemic and the many diverse challenges of the recovery, globally and in our own backyards, have given us an increased appreciation for the fragility of life — in our relationships, in our communities, and on our planet,” says Vera Roasting Co., President, Tim O’Neil.
“We’re ever more cognizant of how our decisions affect people, the environment, and the communities where we operate and source coffee around the world, which gives our work in 2022 even more significance and meaning.”
Shop online at veraroasting.com to find a variety of coffee options. Premium 100% Arabica bean coffee from Central America, infused with resveratrol. Options include: Cardio Blend infused with resveratrol, Immunity Blend infused with resveratrol and vitamin D3, and Calm Blend infused with resveratrol and CBD.