The Vera Roasting Co. is well known for its unique blends of resveratrol-infused coffee, and they are now expanding its range of specialty drinks to include a distinctive and beneficial energy boost.
Vera Roasting Co., unveiled an unprecedented launch of Nitro Cold Brew Coffee because it is the first nitro cold brew coffee on the market infused with resveratrol.
Resveratrol, which was first discovered in the 1940s, rose to fame in 1992 when studies indicated that red wine had heart-healthy properties.
Resveratrol has been shown in numerous studies over the past 20 years to reduce or prevent a wide range of diseases, including cancer and cardiovascular disease.
The beneficial antioxidant has become popular for its health benefits, which are found naturally in red wine and blueberries.
If you've purchased coffee in the past two years, even just once, you've certainly encountered advertisements for "nitro coffee" in grocery stores and coffee shops.
In the early 2010s, beer-obsessed homebrewers were fond of a method that is now one of coffee's largest and most pervasive trends.
Nitro coffee cans can be found on the shelves of almost every grocery store and gas station in the nation, as well as on the menu boards of small independent cafés and large national chains.
First introduced in coffee shops across the nation, nitro coffee is cold brew coffee that has been infused with nitrogen gas through a pressurized valve.
It immediately gained popularity among die-hard coffee drinkers.
It was so well-liked that even Starbucks took a chance on the drink in 2016, offering it at its Seattle Reserve Roastery where, according to a Starbucks representative, it quickly overtook the Caffe Latte as the second most popular order.
Considering that making nitro coffee entails putting together a convoluted system of faucets, tubes, hoses, gas tanks, and keg connectors, the popularity is unexpected. It is also not cheap. Launching a nitro program may cost as much as $1,500, which is a significant expense for a small company like a coffee shop.
How did nitro cold brew (NCB) grow to be a must-have beverage then?
Before we get to why you love it, you should understand the science of nitro coffee in order to appreciate its allure.
The first step in the nitro process is to steep coffee for 12 to 24 hours in cold or room-temperature water.
The next step is to use a pressurized valve to infuse the cold brew, which is already a better beverage than iced coffee, with nitrogen gas, turning it into nitro cold brew.
This process creates the distinctive velvety texture of nitro coffee.
The coffee has a silky texture thanks to the minute nitrogen bubbles.
When beans are cold brewed, their sweetness is increased and their acidity is decreased, and when nitrogen is added, a frothy, milky layer forms that descend from top to bottom.
If you're still reading this, coffee nerds will refer to this gradation-in-motion as a "cascade" and compare it to a Guinness. A newly poured stout and a glass of nitro coffee may appear identical up close. Nitrogen is frequently stored in a keg, like stouts.
The outcome? A chilly, velvety, slightly sweet, and thick beverage that simply comprises coffee and no dairy or sugar. Many coffee enthusiasts are persuaded to pay $6 for a cup of coffee by this remarkable texture.